Rytec Corporation is a Wisconsin-based manufacturer of high-speed, break-away doors for warehousing, industrial and clean room applications.
Clement Creative’s corporate branding campaign helped the company take ownership of its position as the bona fide driver of innovation in the high-speed door industry. In addition to helping Rytec establish strong brand awareness during a six-year engagement, Clement Creative handled all product advertising, literature development and digital media initiatives including the development of a CD-ROM and a comprehensive web site with branding and product marketing information, product specifications, selection guides and more.
The Authoritative Guide to High-Speed Doors, which featured a screen-printed cover made of Rytec door fabric, was a runaway success in garnering leads for new sales. And when a competitor introduced a so-called soft bottom high-speed door - raising safety as a buying issue - the agency created a high concept ad that repositioned the competitor’s product and helped protect market share for several Rytec products in the process.
Along the way, Rytec advertising won numerous readership awards based on subscriber feedback to the trade publications in which the ads ran.