When the Finance Authority of Maine introduced NextGen, a college investing program, they called on Filament’s Paul Bonneau and Clement Creative to create brand awareness for the new product through television. Each of the commercials in this campaign captures a moment in the life of a young child and his or her parent or grandparent. A transitional sequence within each spot allows you to then witness the same child in a similar moment at college (or late in high school) to drive home the point that investing early in a NextGen plan can help make the dream of attending college a reality.