Clement Creative lands international seafood account
North Atlantic Inc. (NAI), a distributor and importer of responsibly caught seafood products, has selected Clement Creative as agency of record for both NAI and its subsidiary, Bali Seafood International. NAI is a seafood innovator that is currently piloting market-driven boat-to-retailer traceability programs for both small and large boat fishermen in Indonesia. NAI clients include top grocery retailers including Walmart, Publix, Wegmans, Kroger and Hannaford. Clement Creative will conduct a brand discovery study and help NAI position itself in the national grocery and restaurant markets. The engagement is expected to include development of a new web site, collateral materials, public relations and social media support.