Clement Creative to help Howell Labs launch cruise industry marcomm initiative
After a protracted review of agencies, Howell Labs has chosen Clement Creative to help in its efforts to sell its on-board water treatment strategy and equipment into the cruise ship industry. Howell has supplied the water treatment and disinfection systems to the US Navy for years, having retrofitted the Navy’s entire fleet of surface combatants to the mixed-oxidant chlorine generation system.
The agency will first conduct a modest brand discovery study to determine how to position Howell and its products to the cruise industry, then create a new cruise-industry-specific web site to highlight the many benefits of the innovative on-board chlorine generation strategy for cruise company buyers and the ship yards who serve them. Clement will also create new literature, new booth graphics and provide public relations services to support Howell’s participation in the Seatrade Cruise Global trade show in Miami in March of 2016.