What customers and prospects think of when your brand is mentioned is a good indicator of the brand’s position. So what is your brand position now? Does it differentiate you? What would you like it to be? And what can you do to change it? These are questions we love to help clients answer through our Brand Discovery process, which culminates with a definitive Brand Positioning Statement.
It’s a brand research and development process we’ve applied successfully for various manufacturers, professional service firms and non-profit organizations to help them identify their desired position. That is, the one thing that sets the brand apart in a way that is believable, sustainable and compelling enough to help drive growth.
On what position do you want to hang your brand’s hat?